Struggles
Sound familiar?
Lack of personalization of our customer communications is impacting our ability to build sustainable and profitable relationships.
We're missing out on opportunities to leverage AI to enhance messaging and reduce productivity costs to better serve our customers.
We have broken processes across our customer’s lifecycle which has made it impossible to report on marketing attribution.
Our Solution
Work directly with Daniel and Lou to pinpoint moments in your value lifecycle that will drive measurable impact, fastest.
Step 1
Together, we'll dive into the details of your marketing process to define benchmarks and pains.
We’ll facilitate a deep dive into your business's value creators; focusing on process times, lead times, and percentage complete.


Step 2
We’ll do a deep-dive into your MarTech to identify high impact quick fixes.
With facilitated walkthroughs, we'll do an analysis of your MarTech environment to audit the impact of inefficiencies, bugs, and opportunities to drive new value.
Step 3
Value-Creator roadmap presentation and implementation of quick fixes.
- Walk-through of value lifecycle covering potential enhancements, expectations for added value and timeframes.
- Review of high-impact quick fixes, effort, and risk assessment.
- Collaborate with admins to implement fixes and plan deployment.

Deliverables
Marketing Value Stream
Documentation that defines key moments in the customer lifecycle that contribute the most value for the business. Activities can range from landing page conversions to lead assignment and follow-up.
Benchmark Assessment
Having identified value creators across the customer lifecycle, we will benchmark current-state metrics based on business and industry data. We will then set goals and calculate approximate value-gained with optimization.
Value Creation Roadmap
Superstoke will design an implementation roadmap that will account for expected ROI value, solution details, and timeline for lifecycle optimization.
Pricing
MarTech Value-Creation Accelerator
$5,000*
One-time payment
- Custom Marketing Value Stream
- Benchmark Assessment
- Value Creation Roadmap
- Quick Fixes
* 10% off for purpose-driven and NFP organizations. Contact to see if your business qualifies.
FAQs
What is your process for the MarTech Value-Creation Accelerator?
Our hybrid approach focuses on idenifying areas of improvement via benchmarking, optimization of the value lifecycle, and bug reports. The process we follow is:
- 30 min Project Kickoff
- 90 min Stakeholder(s) Workshop
- 3x 30 min Employee Interviews
- MarTech Operational Assessment
- MarTech Blueprint
- 90 min Report-Out Workshop
- 30 min Project Close
What marketing technologies do you support?
I focus on the Salesforce and HubSpot ecosystems which includes all marketing, sales, CRM, and integrated data solutions. My certifications are listed directly under my FAQs and you are welcome to reach out to learn more about the depth or breadth of my services.
Are there categories within the MarTech landscape that you're more experienced with than others?
The areas I know best and include in my services are CRM, marketing automation, AI, data management and integrations, analytics and measurement, and content production.
Do you earn commissions from partners you assess or recommend?
While I am Salesforce and HubSpot certified, I do not and will never accept payment from my partners for my recommendations or referrals. My role is exclusively to represent and support my clients, not my partners.
Do you offer services to implement your recommendations?
I certainly do. While my deliverables focus on vision, strategy, and roadmapping, I have hands-on experience with the implementation and management of all solutions I include in my recommendations.
Some complex or highly customized implementations require a diverse team of skillsets that could include solution architects, developers, data experts, designers, and SMEs. If the need arises, I can leverage my extensive network of former colleagues and friends to help scale our team and support your business comprehensively for whatever comes up.
Ready To Chat?
Begin your journey by talking with an expert. No sales team, no pitches, no decks. Our goal is to hear you and learn how we can help take your business to the next level.
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