Knowing Your Audience

A Campaign Execution Story

Adoption Challenges

Cyclomedia is a growing, high tech brand that produces high-resolution, 360° visualization, enhanced with AI-powered analytics high-resolution imaging for clients in local governments, utilities, transportation and telecommunications. Their technology helps governments and utilities companies monitor their assets, respond to natural disasters, and stay on top of preventative maintenance.

The quick success of their GTM teams exceeded expectations and created challenges scaling their marketing operations and sales hand-off.

Embrace MarTech

A transformation from a culture of old school batch-and-blast email tactics into one that embraces a more strategic and personalized approach was imperative to capture their audience's attention and realize ROI on their efforts.

Research, Design & Campaign Execution

Superstoke collaborated with marketing and sales leadership to reimagine their customer engagement strategy. We started by facilitating a discovery to help GTM leadership transform their growth objectives into an actionable plan.

To help our client truly empathize with their audience and provide one-on-one interactions, Superstoke facilitated a qualitative and quantitative market research effort to help GTM teams understand their customer’s pains, gains and motivations.

With a new strategy in place and personas thoroughly defined, Superstoke embarked on a build sprint that included everything from content authorship, design and production to a HubSpot implementation, campaign design, build and execution.

Emails, landing pages and ads were reimagined from the ground up and templatized that enabled the marketing and sales teams to turn ideas into campaigns with a fraction of the effort it originally took.

Evergreen Forever

Spearheaded by a new customer-centric strategy, our client quickly realized the potential of their new approach evidenced by an increase in quality leads, productivity and overall customer experience.

Every detail, from a new messaging hierarchy to a new personalized approach to engagement, optimized results and helped them transform into a true customer company.