Strategy
Our strategic services help define business objectives and will align those with tactics to drive tangible results. Our approach to strategy includes everything from discovery to ideation, planning to design. Our facilitation and collaborative process has helped countless businesses find their Northstar.
Contact us today to get started on your path to a seamless and informed customer experience.
Roadmap
If your business is lacking a clear path to growth, our Roadmap is the perfect place to start. We’ll help leadership align around a vision for the future of your brand experience; covering everything from your business goals and objectives, opportunities and challenges. We’ll closely collaborate with all stakeholders to ensure all voices are accounted for and we’ll walk your team through our findings and recommendations.
- Discovery to define business goals, current state and art-of-the-possible.
- Facilitate alignment on current state and a vision for the future.
- Stakeholder interviews to gather feedback on priorities and find high-value low-hanging fruit.
- Presentation of findings and recommendations with approximate costs and timelines.
- Feedback and revisions to roadmap, if necessary, as a follow-up to our presentation.
- Report summarizing findings and recommendations with a clear roadmap.
Brand Sprint
Whether you’re a start-up launching a new brand from scratch or an existing scaling business looking to refine your existing brand; our proprietary approach to brand development and optimization will help your business resonate with your target audience and meet your growth objectives.
- Define and align on your brand’s value proposition and positioning.
- Visioning workshop to understand your brand’s incremental goals over 5, 10 and 20 year spans.
- Persona design to clearly articulate your top three ICPs to help inform brand identity and strategic narrative.
- What, Why, How helps stakeholders agree on brand intangibles; mission and motivation for existing.
- Competitive Market Analysis will help us find opportunities in your specific industry.
- Customer Journey Mapping to benchmark current brand experience from both internal and external perspectives.
Customer Experience Mapping
They say happy employees = happy customers. We’ll zoom into your customer’s journey from initial awareness to referring customer and explore methods to leverage your greatest assets to close more business.
- Executive and leadership facilitated workshops to define goals for short and long term growth.
- Customer & Employee Lifecycle mapping to clearly articulate all touchpoints, tools, resources, and emotions as your internal team facilitates the customer journey.
- Our highly personalized approach to journey mapping spans the entire customer lifecycle from awareness to referral.
Strategic Narrative
We will help your leadership team develop story-telling guidelines to ensure your brand stays consistent and on-message regardless of channel, format and campaign.
- Insight-capture sessions for focused brainstorming.
- Strategic reports via Listening™ system.
- Tactical stories list creation.
- Team feedback/review sessions.
- Detailed story briefs and production plans.
- Distribution strategy development for top stories.
- Integration of proprietary research and content strategy frameworks.
Galvanize Your Brand Today
Can your sales team clearly articulate your brand's differentiators? Are your employees in lockstep with your corporate values and motivated to achieve the same goals as your board?
Superstoke will help your organization get to know themselves, so everyone is moving in the same direction.