Experience Across Industries
& Solutions
Below are highlights of our collective experiences. Some brands are anonymous names to respect their confidentiality.
AI and Machine Learning
Storytelling, creative direction, multimedia production
This Silicon Valley venture capital firm has been producing an annual security report for more than a decade. However, the report has not received the attention or recognition that it deserves in its years of production. Storyhackers worked with the firm, its partners, its chief marketing officer, its PR agency, and the report creators to improve upon the storyline and distribution strategy. The report received attention in multiple Tier 1 media sources within two weeks of its launch.
Machine learning, data infrastructure
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Compliance
Strategic brand narrative, market education
Diligent’s software portfolio is relied upon by corporate boards, executives, and general counsel around the world. The company has developed a rich prospect dataset for advertising and targeting. The company worked with Storyhackers to architect and implement highly targeted campaigns with on-target messaging.
Market education
This technology platform specializes in compliance solutions for medical devices seeking FDA approval and clearance. The company works with a range of health technology products, including the rare use-case of consumer devices transitioning into becoming medical devices. Storyhackers worked with the company to develop educational resources to help their customers better anticipate compliance and regulatory challenges.
Market education
NFT42 is building security, regulatory, and security infrastructure in web3. The company specializes in privacy and security-by-design frameworks for web3 engineers. Storyhackers helped the NFT42 develop and deploy a magazine to discuss how web3 companies can better align with the considerations of regulators and governance practitioners.
eCommerce and Retail
Digital transformation, product copywriting at scale
Justrite Safety Group, a portfolio of 5 companies, is one of the largest manufacturers of construction safety equipment in North America. The company needed to rapidly digitize 5,000 SKUs while also developing a strategy for articulating the unique value of its products compared to do-it-yourself approaches. Storyhackers built a scalable operations strategy and blogging program that enabled the implementation of AI to provide relevant market education materials. We worked directly with the company’s in-house compliance expert to communicate the location-specific regulatory nuances of each individual SKU.
Strategic narrative
After a personal experience navigating a breast cancer diagnosis, this founder wanted to share the knowledge, tools, and techniques that she uncovered in her journey. The Storyhackers team supported the early launch of the company and helped establish its positioning as a mindfulness brand. We also developed a communications program to support partnership building. Using our work as a foundation, the company implemented an omnichannel marketing system to reach customers around the world.
Energy
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FinTech and Financial Services
Product marketing, strategic communications, content library development
Trulioo worked with Storyhackers from the days of their first fundraise to their Series D raise, which brought in new leadership for the company. We developed the company’s first customer stories and helped to crystalize the founder vision into the organization’s long-term product/marketing direction. Most recently, we implemented a communication and storytelling framework within the in-house team to support immediate-term growth initiatives pertaining to the company’s KYC and identity verification solution.
Healthcare and Digital Health
Market education
This technology platform specializes in compliance solutions for medical devices seeking FDA approval and clearance. The company works with a range of health technology products, including the rare use-case of consumer devices transitioning into becoming medical devices. Storyhackers worked with the company to develop educational resources to help their customers better anticipate compliance and regulatory challenges.
Healthcare systems
SolvHealth is building a platform for Americans to easily locate urgent care centers and primary physician services in their neighborhoods. Storyhackers developed a library of medically reviewed educational articles pertaining to COVID-19. The content received 30,000+ views, due to its credibility, integrity of information, and kind tone.
Strategic brand narrative, market education
This Japanese company was navigating a market expansion into the United States. The company needed an online presence to explain the story behind its product. The company developed a product for a vulnerable demographic of people with disabilities. These individuals may have suddenly lost their mobility due to age, illness, or unexpected accident. The company was struggling to make sales due to pending medical device designation and a need to better empathize with their audience. Facing these constraints, Storyhackers developed a strategic narrative for the company to position its brand, in addition to companion website copy. Seven years later, the company is well-established in the United States market and continues to rely on the strategic brand narrative that Storyhackers developed.
Manufacturing
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Media
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SaaS
Strategic narrative, customer research, market education
CircleBlack has changed hands in ownership twice since 2020, following the passing of the company’s founder. The company’s integrity and reputation suffered during this time. In 2021, the company appointed a new CEO to shift the direction of the company, for the better. In the years since, CircleBlack has rapidly rebuilt its technology architecture to become the best solution in its market class. CircleBlack needed to move quickly and pace its market, with zero wiggle-room for error. Storyhackers developed a library of 60+ market education narratives to support demand generation and sales acceleration. We also built a system to democratize storytelling across executive leadership to help them become spokespeople for the product’s integrity. We implemented a research program for CircleBlack to build an everlasting Voice of Customer program to support the organization through future phases of growth. With a 3-year shelf life for longevity, the market education materials will provide value to CircleBlack for years to come.
Policy Communications, marketing education, copywriting
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Marketing education, growth marketing
Storyhackers supported 3 teams within LinkedIn, across a variety of product, marketing, and sales initiatives. We created strategic content for important growth initiatives. We interviewed customers in tough-to-convert segments and developed relevant marketing campaign materials. Deliverables included strategic frameworks, playbooks, integrated campaign copy, and product marketing resources. One memorable experience was the opportunity to support the company’s expansion into the local government sector.
Marketing education, content library development
Optimizely has made a name for itself as the most comprehensive experience optimization solution on the market. Following a Series B fundraise, the company was under pressure to grow aggressively. Storyhackers supported the company’s market expansion plan, conducting research to uncover sources of friction for business growth. Based on this research, we developed an educational content library to help Optimizely sell its solution up-market. We worked closely with Optimizely’s internal team in addition to its customers and network of solutions partners.
Sustainability
Infrastructure and Sustainability
Cyclomedia helps local governments and utilities companies monitor their assets, respond to natural disasters, and stay on top of preventative maintenance. For example, a major utilities company used Cyclomedia to improve its vegetation management protocols after being named liable in a lawsuit for a major fire. Cyclomedia can be challenging for some local governments to afford due to budget cuts and other regional financial stressors. However, the technology is critical for supporting climate adaptation. Storyhackers helped Cyclomedia develop a series of product marketing resources to help local government agencies pool resources to pay for the technology.
Infrastructure and Sustainability
Soracom is a developer-friendly connectivity solution that is easily scalable. The platform is straightforward to deploy and is known for its applications to global infrastructure. Storyhackers developed a library of customer stories to help Soracom educate and inform its audience about its product value proposition.
Technology
Infrastructure and Cloud
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Data science and security
Kenna Security developed a cutting-edge cybersecurity solution that Cisco acquired in 2021. Three years prior, the company worked with Storyhackers to develop its strategic narrative for its product philosophy and recruiting strategy. The company was growing quickly and needed a way to describe the human interest elements of its brand, while streamlining production costs. We created a series of video stories using a mix of professional and consumer-grade equipment, including iPhones. Below is a one of the videos we produced with excerpts from those stories.
Strategic narrative
This earth intelligence company needed support with a fast-turnaround proposal to partner with the International Space Station (ISS). The technology is a first-of-its-kind solution that increases technology performance in the high-radiation environment of low earth orbit (LEO). Storyhackers worked with the founding team to develop a scientific proposal, at breakthrough speed, to simplify its product offering to an audience of ISS program evaluators.
Venture Capital
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